The Anatomy of an Event

I was in NYC this week for Bebe au Lait to talk to the magazines and attending bloggers at a “press junket” of sorts for award winning baby products. I introduced them to the Bebe au Lait Simple line and had great discussions about what it means to be “eco”. It’s not just about buying organic, it’s also about reducing, re-using and recycling. To that end, I emphasized how these nursing covers are being multi-tasked by Bebe-au-Lait-Moms (and Dads!) worldwide: for nursing, pumping, sun shades, blankets and even changing mats. Now that’s eco. One product that does many things and is easily cleaned.

Here are pics from the event in case you ever wondered what it takes to pull this type of thing off. First, product was sent from our warehouse in California to my hotel in NYC where I packed the items into bags for the journalists to pick up at our “booth” (that’s my husband lending a hand, he’s a friend of Bebe). Then we loaded the bags into the boxes so they could be carried the two blocks to the event the next day (again, my husband did this–I carried the flowers and cupcakes). Speaking of cupcakes (those are Red Velvet from Magnolia bakery–perfection), we have found that the attendees at these events get so tired that there’s nothing better than having a sweet respite while listening to our information. Sometimes we call that a bribe :)
The rest of the pictures are the event itself and all of the action. It was really fun to be there to introduce the Simple line and see all of the other fun products now available for moms and babies. The 7 hours flew by and then we packed up, said our goodbyes, and headed home.


Leave a Reply

Your email address will not be published. Required fields are marked *