We have big news!!!


Bebe au Lait®, the award-winning designer and manufacturer of premium mom and baby soft goods, announced today that it has acquired Puj, the innovative baby bath accessories company.
Both brands share the mission of simplifying parenthood through thoughtfully designed mom and baby products, each developing a diverse range of products that support parents in their everyday lives, including products for nursing, sleeping, feeding and bathing.
The acquisition of Puj builds on Bebe au Lait’s foundation, and expands their range beyond soft goods. Both brands strongly believe in the importance of providing simple solutions to the everyday challenges of parenting, a commitment that can be especially seen in Puj’s unique Puj Tub: a baby bathtub that flexibly folds and conforms to nearly any sink.

“We have long-admired Puj founders Ben and Katie’s unique design aesthetic and the highly-respected brand they have built together. Bebe au Lait can now leverage our knowledge and expertise to build upon Puj’s success. We are very happy that Ben and Katie will continue to be highly involved in Puj and will stay on in the company as shareholders. We are thrilled to have two brands with product offerings that integrate seamlessly into families lives.” Says Ronnie Ekelund, CEO and Co-Founder of Bebe au Lait.

“The idea that we now get to work together to further drive innovation for parents is a dream come true. Between Bebe au Lait’s expertise in soft goods and Puj’s experience with hard goods, we will be unstoppable together. When brilliant minds come together with 1 common goal; Magic Happens!” says Katie Richardson, Co-Founder, Puj

Both brands will continue to design and manufacture products under their respective brand names.

About Bebe au Lait
Founded in 2004 by a husband and wife duo, Ronnie and Claire Ekelund, Bebe au Lait is dedicated to creating high quality products that are both functional and stylish. Bebe au Lait offers a broad range of award-winning products, which began with a Nursing Cover and now includes Nursing Pillows, Nursing Scarves, Swaddle Blankets, Snuggle Blankets, Crib Sheets, Car Seat Covers, Hooded Towels, Bibs, Wet-Dry Bags and more. Bebe au Lait is committed to producing products of the highest quality that exceed all applicable safety standards and stand the test of everyday use. Distributed in over 60 countries in both independent boutiques and major retailers such as Nordstrom, buybuy BABY, Babies ‘R’ Us and Target. Bébé au Lait is a global lifestyle brand. For more on Bebe au Lait, please visit: www.bebeaulait.com

About Puj
Puj was founded in 2009 by the husband and wife design team of Ben and Katie Richardson around the core values of “simplicity, family, and independence”. As designers and parents of four themselves, Ben and Katie are uniquely positioned to understand and address the everyday needs of parents, and solve those problems through superior design. Their first product, the Puj Tub, evolved out of their frustration bathing their second child when he was a newborn. Puj has since expanded its product offerings to include a wide range of child and baby bath accessories, including hooded towels, faucet covers, bath treads, and knee and arm pads for parents. For more on Puj, please visit: www.puj.com



Earth Day with Littles

Earth Day. The day the whole world supports environmental protection and we all vow to never again brush our teeth with the water running and think about maybe starting that compost pile. It can be hard to go green – half the time we don’t know how we are contributing to the ecological footprint and for the other half we don’t know how to change it.

We put together a few tips to enjoy with your children, to hopefully make it a little easier and maybe even a little fun!

  1. Walk or bike to school
    Just leaving the car at home for one day can have a big impact on both the planet and your health. Kids tend to open up more on a walk, so the conversation flows easier than it does in the car with the radio on. Here are some tips for talking with your toddler.
  1. Plant a small vegetable garden
    Little girl in clover fieldWatching something grow that you planted yourself, is one of life’s simplest pleasures. The sense of accomplishment and pride also means little ones might even eat what they planted.
  1. Get rid of the plastic sandwich bags
    Wean Green makes these awesome glass containers in all sorts of sizes and colors. We switched our sandwich bags out a long ago and now our little ones take a sort of bento box with them to school, filled with small tastes of different foods. Check out Weelicious when in need of ideas for kid-friendly lunches.
  1. Reusable Bags
    wd_2 wd_1
    Our very own Wet & Dry Bags are one of the easiest ways to go green. Available in petit and grand sizes, they can be used for all manner of things such as a toy bag on-the-go (coloring book and crayons, read-along books, or filled with those tiny Shopkins that are so easy to lose), packing for travel (great for underwear, shoes or swimsuits) and even as a liner for this cute Cult Gaia bag.
  1. Recycle!
    You know that old comment about how kids get more fun out of cardboard box, than the toy that was inside it? Well, it’s true! With more and more people shopping online, those boxes are a-plenty and kids just love them! This is a great article with ideas on what to do with those boxes. Imaginations will go wild and the iPad will be forgotten…at least for a couple of hours.



Things we love.

Valentine’s Day is about sharing love with your loved ones, whether by sending a card, buying a gift, or simply by letting the people you love, know you love them! We have selected a few ‘Things we Love’, to inspire your gift giving + enjoy 20% off from February 10th through February 15th. Simply use promo code VDAY17 at checkout.

Snuggle Blanket:
Researchers recently found that women need to be hugged once a day for their health! I’m sure this is true for most of us, so when you can’t physically be there, the next best thing is our Snuggle Blanket – so soft and cozy, it feels like a real-life hug.
Alternative uses: great for trips – bringing something familiar from home to sleep with can help to settle a restless little one.

 Hooded Towel:
Pair one of our fun hooded towels with a rubber duckie and you will have just about the best gift for your little valentine! Bath times will be more fun, little heads will be warm and little bodies will be swaddled in a plush, water-wicking wonder!
Alternative uses: Perfect for the pool and great as a cape while running through the sprinklers!

Nursing Cover:

What says ‘I love you’ more than breastfeeding? Nothing. So treat yourself to our pioneering product, the nursing cover. Multiple feedings, all day long, in perfect, serene privacy. No matter where you are or who you are with (hello, father-in-law!) baby can concentrate on feeding and you can gaze at your little darling, while marveling at what a great job you are both doing.
Alternative uses: Excuses: “I’m sorry, I can’t help with those dishes – I’m nursing”, we won’t tell. Seriously; wear over a baby carrier to protect from sun or wind.

Car Seat Cover:

Designed to stay-put, to protect baby from wind, rain and over-zealous visitors. The cover will not blow in baby’s face waking them from their much needed nap – a gift in itself!
Alternative uses: a full length zipper allows the cover to open completely and snaps at the back secure the cover open when baby is awake.





tokidoki × Bébé au Lait 2016

Sometimes, two brands come together and create something totally ‘Unikiki!’ Introducing our collaboration with the Japanese-inspired lifestyle brand tokidoki (‘sometimes’ in Japanese), featuring iconic characters on the reimagined ‘Unikiki’ print that comes to life on some of our most popular products. Meet Stellina, Strawberry Milk, Donutino, and many more cute faces on a truly conversational print!

Discover ‘Unikiki’ and meet and mingle with other friends and fans! See below to find trunk shows and early launch parties near you. (All times are local to the store location.)

The Baby Store
427 N. Main St.
Wasilla, AK 99654
Monday, 11/14/16 | 7pm-9pm (Pre Launch!)
Modern Mommy
3355 W. Chandler Blvd
Chandler, AZ 85226
Monday, 11/14/16 | 7pm-8pm (Pre Launch!)
Tuesday 11/15/16 | 10am-12pm

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