We have big news!!!

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BEBE AU LAIT ACQUIRES PUJ!

Bebe au Lait®, the award-winning designer and manufacturer of premium mom and baby soft goods, announced today that it has acquired Puj, the innovative baby bath accessories company.
Both brands share the mission of simplifying parenthood through thoughtfully designed mom and baby products, each developing a diverse range of products that support parents in their everyday lives, including products for nursing, sleeping, feeding and bathing.
The acquisition of Puj builds on Bebe au Lait’s foundation, and expands their range beyond soft goods. Both brands strongly believe in the importance of providing simple solutions to the everyday challenges of parenting, a commitment that can be especially seen in Puj’s unique Puj Tub: a baby bathtub that flexibly folds and conforms to nearly any sink.

“We have long-admired Puj founders Ben and Katie’s unique design aesthetic and the highly-respected brand they have built together. Bebe au Lait can now leverage our knowledge and expertise to build upon Puj’s success. We are very happy that Ben and Katie will continue to be highly involved in Puj and will stay on in the company as shareholders. We are thrilled to have two brands with product offerings that integrate seamlessly into families lives.” Says Ronnie Ekelund, CEO and Co-Founder of Bebe au Lait.

“The idea that we now get to work together to further drive innovation for parents is a dream come true. Between Bebe au Lait’s expertise in soft goods and Puj’s experience with hard goods, we will be unstoppable together. When brilliant minds come together with 1 common goal; Magic Happens!” says Katie Richardson, Co-Founder, Puj

Both brands will continue to design and manufacture products under their respective brand names.

About Bebe au Lait
Founded in 2004 by a husband and wife duo, Ronnie and Claire Ekelund, Bebe au Lait is dedicated to creating high quality products that are both functional and stylish. Bebe au Lait offers a broad range of award-winning products, which began with a Nursing Cover and now includes Nursing Pillows, Nursing Scarves, Swaddle Blankets, Snuggle Blankets, Crib Sheets, Car Seat Covers, Hooded Towels, Bibs, Wet-Dry Bags and more. Bebe au Lait is committed to producing products of the highest quality that exceed all applicable safety standards and stand the test of everyday use. Distributed in over 60 countries in both independent boutiques and major retailers such as Nordstrom, buybuy BABY, Babies ‘R’ Us and Target. Bébé au Lait is a global lifestyle brand. For more on Bebe au Lait, please visit: www.bebeaulait.com

About Puj
Puj was founded in 2009 by the husband and wife design team of Ben and Katie Richardson around the core values of “simplicity, family, and independence”. As designers and parents of four themselves, Ben and Katie are uniquely positioned to understand and address the everyday needs of parents, and solve those problems through superior design. Their first product, the Puj Tub, evolved out of their frustration bathing their second child when he was a newborn. Puj has since expanded its product offerings to include a wide range of child and baby bath accessories, including hooded towels, faucet covers, bath treads, and knee and arm pads for parents. For more on Puj, please visit: www.puj.com

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Bebe au Lait ❤ Sophie la girafe

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Straight from Paris to the shores of the California coast comes a sweet yet modern collaboration of two favorite baby brands. Sophie la girafe meets Bebe au Lait!

Sophie la girafe is an icon. In her 56th year she sits firmly at the top of baby gift registries across the world. She hasn’t let the success go to her head; she hasn’t changed who she is and that is one of many reasons for her continued reign. A simple toy made from 100% natural rubber, Sophie is still produced in the same way she was more than 50 years ago, and there is no need to change something so perfect, so wholesome.
Many parents buy Sophie as their baby’s first toy because she is designed to stimulate all five senses – the touch in her soft skin, the smell in her barely-there scent, the taste as she soothes sore gums, the sight of her giraffe markings and the sound of her little squeak.
Sophie is baby’s first friend and because of this unique bond that parents also share with this little animal and essentially the brand, Bebe au Lait is delighted to be collaborating with Sophie la girafe in a limited edition line of products, featuring a whimsical Parisian street fête in a delicate shade of pink and a delightful minty blue, that we know will continue that special bond.

Available in:
Our functional and breathable Car Seat Covers
The plush and soft muslin Nursing Pillow
Our ultra-breathable Nursing Covers with the only patented neckline
Plush and cozy Strap Covers for car seat straps, strollers and carriers (coming later this year)

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A gift guide to cherish

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We have curated a list of our all-time favorite gifts for that special someone on your Christmas list. Below you will find useful, yet delightful gifting options for the deserving people in your life. Merry gifting and happy holidays!

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Looking put together is half the struggle. With these multi-purpose cute wet/dry bags available in 2 perfect sizes mom, dad (or baby) will struggle no more!
Set of 2 coordinating Wet/Dry Bags for $34
SANTA’S FAVORITE SHOP>

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Logo Reveal Party!

We love to have small gatherings at Bebe au Lait – a new baby, someone’s birthday, hello, goodbye – whatever the occasion, moments with bubbles and cake are called for and honestly…welcome! So what better way to celebrate our new logo and branding than with food, music and laughter? The sun was shining and temperatures soared to the mid 90’s, so we took it outside to enjoy summer in all its glory.

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On the menu:
Bacon wrapped stuffed dates
Deviled eggs
Assorted Tea Sandwiches
Caesar Salad and Crudités
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Pink Lemonade for the little ones, Pink Champagne for the over 21’s
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“A party without cake is just a meeting” Julia Child.

We have plenty of meetings around here…so we got cake. Because our theme was “Pink and Blue” in honor of our main logo colors, we thought it would be fun to have a pink and a blue ‘gender reveal’ cakes.
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A few pieces of our new packaging. Fresh, classic, defying time and trend.
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Check out the rest of the collection at stores near you. We would love to hear what you think of our new look! VISIT WWW.BEBEAULAIT.COM